La Botanique is a boutique floral studio specializing in hand picked floral designs for any occasion. This project features a complete brand development with a primary and secondary logo, brand marks, and a brand pattern.
The Peachy RD is a rebrand for what was previously known as Living Life Peachy. I had originally worked with Alex when she created her lifestyle and wellness blog under the name Living Life Peachy — what began as an inspiring lifestyle destination intended on encouraging women to life a happier and more fulfilling life. Now that she moves on to her career as a Registered Dietitian, we decided it would beneficial to rebrand. We wanted to create something that still showcases Alex’s playful personality and maintains her nickname “Peach”, while demonstrating a slightly more sophisticated brand identity pertaining more to her career.
Julia is a Registered Dietitian with a Bachelor of Science, specializing in Nutrition and Dietetics. After completing a dietetic internship program and SickKids hospital, Julia realized the true potential of food and nutrition and its ability to improve health and change lives, and it became her mission to share this with others. Julia and I collaborated to create a brand identity to represent her in her career. We decided to create branding that felt very natural with a neutral colour palette, a contrasting type system and watercolour accents.
Eden + Moss is Mackenzie McIntyre’s passion project come to life, allowing her to go back to basics and follow a path to a return to artisanship and embrace the demand for handcrafted, sustainable products. Eden + Moss creates locally crafted, one of a kind succulent and cacti arrangements planted in repurposed vintage and antique housewares to create the perfectly unique home decor piece to liven up any room.
Brand Development, Collateral Design + Web Design by oak + ember
FTH Wellness is a lifestyle and wellness destination for women wanting to learn how to integrate essential oils into their daily routine. Founded by Carley Wragg, she provides information as well as her own experience to guide you through the use of essential oils in your own home.
Love Notes Lingerie is a personal project showcasing a line of intimates inspired by vintage handwritten love notes. This project features a complete brand development with a primary and secondary logo design, brand marks, illustrative elements and shop tags.
Le Petit Tea Co. is a small batch loose leaf tea company made with a variety of natural ingredients. With this personal project, I wanted to feature a complete design project through brand identity, packaging and product photography with a naturally simple feel.
Crackle & Pine is a candle company specializing in hand-poured, 100% soy candles that burn clean with cotton wicks and non toxic scents, lasting 50% longer than paraffin wax candles. Crackle & Pine believes in enhancing your space, providing you with unique scents that convey feelings of warmth, peace, love and calm. We wanted the branding to reflect this statement and created a colour palette, type and imagery that exudes the feeling of cozying up on the couch with a hot tea and a good book on a perfect Autumn afternoon.
Strong is a T-shirt concept used to raise money for SickKids, a paediatric hospital in Toronto, ON. Curtis came to me looking to create a crest that demonstrates the strength of the children that he is raising money for. We incorporated small bead graphics along the perimeter of the logo to represent Bravery Beads, which are given to the children when they go through procedures, and are often carried around the hospital. We decided to design the logo with rustic elements in the text and in the stylization of the beads.
Wynona Lane is a family owned jewelry company founded in 1998 that specializes in timeless, vintage inspired engagement rings. Wynona Lane is dedicated to providing a sentimental piece of jewelry that matches the beauty and uniqueness of its wearer. We took this statement as inspiration for our branding in order to create a design that exudes vintage femininity and sophistication.
Peach + Khalea is a Canadian brand that specializes in the creation of handmade crystal jewelry and home decor. P + K is centered around being mindful and present, taking pride in being a local business that supports other entrepreneurs by using high quality local materials.
Living Life Peachy is an inspiring lifestyle destination intended on encouraging women to live a healthier and more fulfilling life. It was founded by Alex Kamp, an aspiring dietician, as a creative outlet for providing health and wellness tips, product and restaurant reviews, recipes, personal stories as well as her experiences with mental illness. Living Life Peachy aspires to be a one stop shop for women who value being the happiest and healthiest version of themselves.