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the process


Each project will begin with a conversation about your objectives for the project and your desired aesthetic. We will share imagery, mood boards, pinterest boards or
social media imagery to serve as inspiration for the project and ensure that we will be a great fit to execute your project. Once I get a visual sense of the brand you are looking to create I will send over a project timeline and contract. Once everything looks good, a non refundable deposit gets your project on the oak + ember books and we will
dive into the creation of your brand!

The design process

Three rounds of revisions are included in all of my design services to assure that every need is met. I begin by offering my clients 3 concepts. You will receive a presentation including mock brand elements and collateral, an internal font system and all concepts with descriptions of intended use. Initial concepts take approximately 10 business days. From here we will decide on the final concept and a form will be provided with questions to answer in order to outline any feedback and adjustments on brand aspects. We will then refine and finalize the concept to get ready for your brand launch!

brand launch

Once your branding project is complete, oak + ember will export all files for print and digital use and will provide a style guide that outlines when and where to use your logos, a type system and a breakdown of your colour palette. If you have signed on for web design or any additional collateral beyond your initial brand package, now is when we would begin that process to create a fully custom brand experience. From here, let’s launch the brand!