The goal for Megan Beam was to create a brand that feels positive, welcoming, and approachable, while maintaining an air of elegance and sophistication that reflects her professional expertise. We wanted her branding to resonate with both her clients' aspirations and the personalized, authentic experience she offers.

For her logo, I focused on creating a design that was bold and assertive enough to stand out on signage, while also incorporating softness through arches and curves to convey warmth and sincerity. This balance reflects Megan’s confident, yet approachable personality. We also developed a hand-drawn sunshine illustration as a key design element—this not only ties back to her last name but also symbolizes the positivity, clarity, and confidence that Megan embodies. The sun, representing optimism and a bright future, aligns perfectly with the values Megan’s brand upholds, offering a visual cue that reflects her mission of guiding clients toward abundant and intentional living.