The goal for Megan Beam was to create a brand that feels positive, welcoming and approachable, yet still maintains a certain level of elegance and sophistication.

I wanted to make sure her logo was bold and assertive enough to stand out on her signs, yet maintained a softness through arches and curves to represent her authenticity and sincerity. We developed a hand-drawn sunshine illustration, not only to represent her last name but to nod to the symbolism of positivity, clarity and confidence that the sun represents—all of which are values that Megan’s brand holds.