Karma Beauty Room is an boutique salon located in Oakville, Ontario dedicated to providing luxury hair and beauty services while prioritizing sustainability and environmental responsibility. The salon’s commitment to sustainability extends beyond its product offerings, with a focus on using environmentally friendly, cruelty-free, and ethically sourced products that enhance both beauty and the planet’s well-being. Every visit promises a luxurious and transformative experience, allowing clients to look and feel their best while aligning with their commitment to a greener, more sustainable future.
BRANDING / WEB DESIGN / COLLATERAL
CREATIVE DIRECTION
The goal with Karma Beauty Room was to craft a brand identity that feels warm, positive, and organic, yet retains a sense of luxury and sophistication. The salon itself embodies an organic, boho, and coastal vibe, and it was important to reflect this ambiance in the branding while maintaining an elevated, high-end aesthetic that speaks to the salon’s premium services.
To achieve this balance, I paired dynamic, modern typography with sleek, hand-drawn illustrations and textural elements. The logo features a contemporary serif font, with soft curves in the letters “K,” “A,” and “R,” offering a perfect blend of elegance and fluidity that mirrors the salon’s natural, coastal vibe. I also created a custom illustrative pattern using gentle, curvaceous lines, inspired by the fluidity of coastal waves and the sleek, luxurious flow of hair. These elements, together, provide an organic yet refined feel that represents the essence of Karma Beauty Room—where high-end luxury meets the beauty of nature, creating a welcoming space that feels both relaxed and sophisticated.
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MODERN / ORGANIC / COASTAL / INVITING / REFINED
