For Aigéan, we aimed to create a brand identity that seamlessly blends its organic, oceanic inspiration with a refined sense of luxury and sophistication. Rooted in natural science and conscious creation, Aigéan’s handcrafted jewelry is designed to empower and endure, making it essential that the visual identity reflects both its bold, editorial nature and its commitment to sustainability.

Our strategy emphasized the balance between fluidity and structure, ensuring the logo conveys elegance while maintaining a dynamic, commanding presence. The sleek serif typography, with its varying line weights and sharp, elongated serifs, mirrors the jewelry’s refined craftsmanship, while subtle customizations—such as the slanted “A” and adjusted “E” serifs—create cohesion and visual flow. The supporting icon, inspired by the mythology of goddess Amphitrite and the vastness of the ocean, further reinforces the brand’s deep connection to nature, storytelling, and timeless beauty. With a brand identity that feels both sophisticated and deeply rooted in its origins, Aigéan positions itself as a modern, distinctive choice for those seeking fine jewelry that is as meaningful as it is exquisite.