The goal with Solesea was to create a brand that feels modern, sensual, and inviting, yet still maintains a certain level of luxury and sophistication. The overall feel of the brand was embodied around the feeling of carefree, warm night swims on a beach vacation.

I did this by pairing dynamic typography with tropical hand-drawn illustrations to create an organic, yet refined feel that is representative of their boutique shop. The packaging has a luxury, high-end feel, while the imagery evokes the brands sensual and warm personality.