OUR SERVICES
Soul-driven design solutions for growing creative brands.
We specialize in full-service branding and website design for creatives and small business owners. We offer two base packages plus a wide range of add-ons for a well-rounded and consistent feel across all areas of the business.
01. ESSENTIAL
Brand Development
A brand is so much more than just a logo, and it is necessary in providing your business with an intentional and recognizable identity that is consistent across all of your platforms.
Together, we will uncover your why and tell your story through a brand identity with unique and strategic designs that visually express your brand’s personality and values in order to align with your ideal audience and inspire lasting connections. I will deliver all the tools you need in order to successfully launch and grow your business.
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+ Visual Strategy
+ Moodboards + Creative Direction
+ Primary Logo
+ Alternate Logos
+ Brand Marks
+ Brand Patterns
+ Custom Colour Palette
+ Typographic Suite
+ Branding Guidelines
+ Instagram Launch Templates
Investment from $5200 | Estimated timeline: 6 - 8 weeks
02. COMPLETE
Brand + Website Design
First impressions are everything, and your website is often one of the first encounters that your audience will have with your brand. A strong web platform that effectively conveys a brand to its visitors builds trust and establishes consistency and recognition. Your brand deserves a well-designed website that is just as beautiful as it is compelling.
With strategic application of your new brand assets, user-friendly navigation and high-quality layout design, your website will prove to be a lasting home for your brand, and inspire confidence and connection among your audience.
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+ Everything included within the Brand Development package
+ Creative Direction
+ Website Wireframe
+ 5-page Squarespace Website Design
+ Web Development
+ Basic SEO
+ Complete Mobile Optimization
+ Launch Support
Investment from $10,400 | Estimated timeline: 12 - 16 weeks
03. FUNDAMENTAL
Brand Intensive
Every business is deserving of high-quality branding, regardless of whichever stage you’re at. Whether you’re a new brand, not quite ready to invest in a comprehensive branding experience. Or you’re a rapidly growing business simply looking for a faster solution, but don’t want to DIY — The Brand Intensive is the perfect starting package to deliver sophisticated and professional branding in a more accessible and time-sensitive manner.
We’ll spend the first week getting down to the heart of your business and establishing a visual direction. Then, we’ll dedicate the following two days to the design and creation of your new brand!
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+ 2 Moodboard Concepts
+ Primary Logo
+ Alternate Logo
+ Submark
+ Custom Colour Palette
+ Suggested Typography
+ Brand Board
+ Unlimited Revisions on Design Days
+ Additional Collateral (If time remains)
Investment from $2000 | Timeline: 1 week of prep / 2 days of design
04. ADD-ON’S
Custom Collateral
While branding serves as a base, collateral takes your visual identity to the next level for a fully customized brand experience that speaks to your dream client.
On top of my base brand packages, I offer additional creative services, such as Packaging and Label Design, Print Stationery, Social Media Templates and more that will elevate your brand and create a well-rounded and consistent identity across every one of your brand’s touchpoints.
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+ Print Stationery
+ Business Cards
+ Packaging / Label Design
+ Social Media Templates
+ Marketing Materials
+ Presentation Decks
+ Stock Imagery Sourcing
+ Additional Web Pages
+ E-commerce Integration
Inquire for a custom rate | Timeline dependant on project
the process
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Once you submit your client application and share your business needs, we’ll determine if we’re the right fit. If everything sounds good, I’ll send over a link where you will be able to book a video consult. The purpose of this call is to get to know a little bit about you and what you do, so that I have a deeper understanding going forward of how I can help you achieve your goals through branding.
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Once I get a sense of the brand you are looking to create I will send over a project proposal to outline everything related to your project and anything else you may need to know going forward. Once approved, the signing of a contract and a non-refundable deposit will save your spot in my schedule and we will dive into the creation of your brand!
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Before jumping into the design, I will send over a branding questionnaire so that we can fully understand your brand in order to create an identity that holds a deeper meaning.
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From there we’ll get started on the designs where 2 rounds of revisions are included to assure that every need is met. I begin by offering my clients 1-2 concepts. You will receive a presentation including logos, collateral examples, and mock brand elements so you can really envision your brand in real life. From here we will decide on the final concept and a form will be provided with feedback questions in order to outline any necessary refinements. We will then refine and finalize the concept to get ready for your brand launch!
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Once your branding project is complete, I will export and organize all files for print and digital use. I will also include a complete style guide booklet to provide clarity and direction on how to best utilize your new brand materials in a cohesive manner. It doesn’t just stop there, most of our clients sign on for a website or additional collateral for a fully customized brand experience. From here, let’s launch your brand!
The Process
The Process
- Reach Out
Reach Out
Once you submit your client application and share your business needs, we’ll determine if we’re the right fit. If everything sounds good, I’ll send over a link where you will be able to book a video consult. The purpose of this call is to get to know a little bit about you and what you do, so that I have a deeper understanding going forward of how I can help you achieve your goals through branding.
- Onboarding
Onboarding
Once I get a sense of the brand you are looking to create I will send over a project proposal to outline everything related to your project and anything else you may need to know going forward. Once approved, the signing of a contract and a non-refundable deposit will save your spot in my schedule and we will dive into the creation of your brand!
- Discovery
Discovery
Before jumping into the design, I will send over a branding questionnaire so that we can fully understand your brand in order to create an identity that holds a deeper meaning.
- Design
Design
From there we’ll get started on the designs where 2 rounds of revisions are included to assure that every need is met. I begin by offering my clients 1-2 concepts. You will receive a presentation including logos, collateral examples, and mock brand elements so you can really envision your brand in real life. From here we will decide on the final concept and a form will be provided with feedback questions in order to outline any necessary refinements. We will then refine and finalize the concept to get ready for your brand launch!
- Launch
Launch
Once your branding project is complete, I will export and organize all files for print and digital use. I will also include a complete style guide booklet to provide clarity and direction on how to best utilize your new brand materials in a cohesive manner. It doesn’t just stop there, most of our clients sign on for a website or additional collateral for a fully customized brand experience. From here, let’s launch your brand!
frequently asked questions
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I don't believe that a singular logo can capture your audience or convey your brands full identity and story. For that reason, I do not design a logo on it’s own. In order to create a memorable brand experience and stand out in your industry, it is absolutely necessary to make the investment and develop a full brand identity.
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My availability varies throughout the year, however, I typically book out 1-2 months in advance. If you are interested in working together, fill out our client application form, and if it seems like we'd be a great fit I will be in touch with an approximate start date and other booking information.
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Turnaround time varies depending on the project. Once we discuss your project I will send over a project timeline with the contract outlining a schedule as well as necessary client response times. Typically, Oak + Ember’s branding package takes approximately 6-8 weeks from start to completion. Branding + Web design takes approximately 12-16 weeks.
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Working with a designer is a big investment, so I try to make payments as simple as possible for my clients. You’ll start by paying a 30% deposit to hold your spot in my schedule. I typically develop a payment plan and break up the remainder of the cost into 3-4 payments that will be spread out equally throughout the project until paid off.
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I take a lot of pride in my process to ensure that there is meaning and intention behind every aspect of your brand. I also want to make sure that everything remains cohesive and consistent within your brand identity. Because of this, I do not work with any existing brand identities or logos and ask that all new clients go through a rebrand with me before working on any websites or additional collateral.
FREQUENTLY ASKED QUESTIONS
I don't believe that a singular logo can capture your audience or convey your brands full identity and story. For that reason, I do not design a logo on it’s own. In order to create a memorable brand experience and stand out in your industry, it is absolutely necessary to make the investment and develop a full brand identity.
What if I just want a logo?
01
No.
My availability varies throughout the year, however, I typically book out 1-2 months in advance. If you are interested in working together, fill out our client application form, and if it seems like we'd be a great fit I will be in touch with an approximate start date and other booking information.
No.
02
When can we start?
Turnaround time varies depending on the project. Once we discuss your project I will send over a project timeline with the contract outlining a schedule as well as necessary client response times. Typically, Oak + Ember’s branding package takes approximately 6-8 weeks from start to completion. Branding + Web design takes approximately 12-16 weeks.
How long does the process take?
No.
03
Working with a designer is a big investment, so I try to make payments as simple as possible for my clients. You’ll start by paying a 30% deposit to hold your spot in my schedule. I typically develop a payment plan and break up the remainder of the cost into 3-4 payments that will be spread out equally throughout the project until paid off.
How do payments work?
No.
04
I take a lot of pride in my process to ensure that there is meaning and intention behind every aspect of your brand. I also want to make sure that everything remains cohesive and consistent within your brand identity. Because of this, I do not work with any existing brand identities or logos and ask that all new clients go through a rebrand with me before working on any websites or additional collateral.
What if I already have a logo?
05