$1800

semi-custom brand kit

BIRCH LANE

An earthy, modern and laid-back pre-made brand for those who are starting a new business, on a tighter budget, or looking for a faster solution to establish a brand that they can be proud of.

Designed in a palette of neutral shades of browns and charcoal, contrasted with pops of olive green, Birch Lane leans into an earthy vibe, paired with classic fonts and organic textures to create an overall modern and laid-back feel.

EARTHY / MODERN / LAID-BACK / INVITING / REFINED

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PRE-MADE BRAND KITS

limited quantity

Designed to take out the guess work and help you market your business with confidence and ease.

Each brand kit is available to be sold 3 times, then customized with the heart of your business in mind so that you are left with a brand that is uniquely yours. You’ll gain confidence in your business and build trust with a brand identity that aligns with your style, attracts your ideal clients and effortlessly creates a space in your industry that is uniquely your own.

Birch Lane Interiors

Along with the purchase of the brand kit, one (1) revision is included. We’ll change the brand name, update the secondary logos, brand marks and pattern with your own brand in mind. You’ll also have the option to change the colour palette and fonts to better suit your brands style and personality.

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BUILDING YOUR BRAND

I’m passionate about designing beautiful, timeless brands so that you can focus on building and growing your business.

HOW I’LL CUSTOMIZE YOUR BRAND KIT…

PRIMARY LOGO

The Primary Logo is the main identifying mark of your business, establishing exactly who you are and what you do. I will customize the Primary Logo with your brand name and business details and tweak the layout to better suit the brand if necessary.
SECONDARY LOGOS

The Secondary Logos allow for alternate variations of the Primary Logo that account for use in different sizes and spaces. The Secondary Logos will also be updated with your brand's name.
BRAND MARKS

Brand Marks help to depict a brand's style, and can be used in certain instances to replace the logo in areas where the brand name already appears. Any brand marks from your chosen brand kit will be customized to your brand’s name and business information. If the brand kit includes a monogram, custom lettering, styled taglines, etc. they will be swapped out for your own brand's name.
PATTERN & TEXTURE

Intentional illustrative elements such as patterns and textures help to add visual interest and character, and visually depict a brand's style and personality. You will have the option to customize the pattern/texture included in the brand kit, or, swap it out for an additional brand mark or illustration if it makes sense for the brand.
COLOUR PLALETTE

Different colours convey different feelings and emotions and are integral to ensuring that a brand connects with the right audience. Based on the information provided in your branding questionnaire, I will curate a custom colour palette that best represents your brand’s style and personality.
SUGGESTED TYPOGRAPHY

Similarly to colour, different fonts can represent the mood, feel and tone of a brand. Based on the vibe of your brand, I will provide you with font recommendations along with links to purchase or download.
BRAND BOARD

I’ll provide you with your own brand board as a reference guide that compiles all of your new custom brand assets at a glance, as well as the colour palette hex codes and recommended fonts.
BRAND GRAPHICS

DescrI’ll create brand graphics, similar to the sample images above, with your own custom brand elements to prepare you for the launch of your new brand!iption goes here
BRAND FILES

All brand elements will be saved in JPG, PNG, PDF & SVG file formats in all colours that make sense for your brand.

the process

SELECT YOUR BRAND KIT

Choose a branding kit that aligns most with your brands style and head to the checkout.

BOOKING & QUESTIONNAIRE

After purchase, you’ll receive a link to book your start date along with a questionnaire to fill out regarding your business and brand details.

DESIGNING YOUR BRAND

From there, I’ll use the questionnaire to customize your branding kit to feel true to the heart of your business! One revision is included for any necessary edits.